About us

Wear the Journey,
Celebrate Individuality.

Who We Are

YIUME is an Aloha-inspired lifestyle brand that captures the essence of a vibrant and free-spirited life. Our philosophy is to offer high-quality, eco-friendly apparel with unique artful designs, enabling self-expression and a relaxed attitude.

We Don’t Do Clothing Like Anyone Else.

Since 2012, our founder David Yao has dedicated himself to the apparel industry. With the debut of the first YIUME Hawaiian shirt in 2022, our Aloha-inspired clothing is now available to all. In 2023, we gave the brand a new look: becoming a lifestyle brand that embodies vitality and freedom.


We are not just a clothing supplier;
We advocate art and creativity,
We appreciate comfort and care about the ocean,
We are enthusiasts of expression and visionaries of vibrancy.

Our unique patterns and rich colors symbolize our promise to celebrate a relaxed lifestyle and artistic pursuits.

How We Began

In the heart of the Pacific lies an island of untamed allure, where the spirit of 'Aloha' is deeply rooted in every grain of sand and every petal. It is this spirit that nurtured YIUME—a lifestyle brand that is not just a symbol of fashion, but a reflection of freedom, vitality, culture, and art.

READ OUR STORY

Individuality and Self-Expression

Express your personal style and stand out

Artistry and Craftsmanship

High quality and artistic aesthetics

Sustainability and Timelessness

Move away from fast fashion

Our Mission

Our mission is to transform everyday life into art by encouraging self-expression and confidence through unique, expressive clothing.

David

CEO

Our Vision

To create a brand that nurtures an global community of free-spirited individuals united by the joy of self-expression and vibrant fashion.

LEO

COO

YIUME is a sustainable
lifestyle movement

Dress Responsibly,
Live Sustainably.

We believe in a bright future for style, people and the planet,
so we create clothing that respects all three.

OUR SUSTAINABILITY

A Global Reach

We Listen & Work Together
To Create Best Experience.

Wherever you are, we want to be too. You can shop YIUME(David's Wear) in more than 18 countries around the world.

Happy Clients

2,900+

Multiple Purchases

40%

Designers Cooperated

200

Package Delivery

50K

#Yiumelife

Exquisite in addition to being comfortable.
Share your style on social with #Yiumelife and tag @YIUME_official to be featured here.

Free Shipping Worldwide
Free worldwide shipping on all
order $100

30 Days Easy Return
Simply return it within 30 days after you received your order

24/7 Friendly Support
Our support team alway ready
7 days week

100% Payment Secure
We ensure secure payment
with PEV