Since 2012, our founder David Yao has dedicated himself to the apparel industry. With the debut of the first YIUME Hawaiian shirt in 2022, our Aloha-inspired clothing is now available to all.
In 2023, we gave the brand a new look: becoming a lifestyle brand that embodies vitality and freedom.
We are not just a clothing supplier;
We advocate art and creativity,
We appreciate comfort and care about the ocean,
We are enthusiasts of expression and visionaries of vibrancy.
Our unique patterns and rich colors symbolize our promise to celebrate a relaxed lifestyle and artistic pursuits.