Our Story

Be Your Masterpiece, Every Day

The Inspiration

Under the summer sun, our three founders strolled amidst volcanic rocks and verdant forests, where they were drawn to the 'Aloha' spirit—an air filled with profound sense of love, reverence, and compassion.

They envisioned a brand that would channel the island's soul through collaborative designs with artists from around the world, capturing the quintessential Hawaiian and every casual vacation experience in every original print.

United by this vision, Yiume was born—a testament to individual connection, artistic creativity, and the timeless call of the ocean.

We are not just a symbol of fashion,
but a reflection of freedom, vitality, culture, and art.

The Philosophy

Yiume is more than a name; it is a narrative woven from the yearning of life ("Y"), the inspiration of creativity ("I"), the uniqueness of style ("U"), and the presentation of one's true self ("Me").

Our shirts are canvases, each color a word, each pattern a story, allowing the wearer to speak without saying a word. Embracing nature, art, and the joy of living, Yiume clothes are crafted not just to be worn but to be lived in—a testament to comfort, confidence, and artistic flair.

The Evolution

In the fashion industry's relentless tide, Yiume faced a tempest.

The world called for speed and sameness, but Yiume held fast to its colors of creativity and sustainability. The pressure to conform was immense, to cut corners, to blend in. Yet, like the steadfast Banyan Tree of the Hawaiian forests, Yiume stood its ground. While others yielded to the rush of fast fashion, Yiume's commitment to artistry and the earth set it apart.

The Vision Today

Yiume is more than a Hawaiian shirt brand; it is an upscale trove of tropical clothing and lifestyle choices for both men and women. We are on a journey to redefine resort wear with a fresh spin—where sustainability isn't an afterthought but the essence of our existence.

Our vision is to cultivate a community where freedom and vibrant fashion converge, where every individual can express themselves with confidence.

Crafted for Excellence

"Elevate Your Wardrobe. Embrace Quality."

Excellence in Quality and Craftsmanship

Great design can’t exist without great materials. At the foundation of every Yiume garment is a search for the world’s best sustainable fibres. Our journey begins with the raw materials, everything else builds from there.

Distinctive Designs

"Experience the Difference. Shop Artistry."

Artisan's Atelier, Unveil Uniqueness

We are endlessly inspired by Vacation, travel, textiles and most of all – colour. We design every garment to be a free-flowing statement of art, creativity and the inner free spirit. Both male and feminine silhouettescarry you from day, to night, to your next adventure.

Explore Our Artists